Over the years, I’ve had the privilege of collaborating in the design and creation of sets for a variety of NBA shoots, blending creativity and technical expertise to craft visually striking environments. My process begins with conceptualizing the overall aesthetic, then working closely with the team to define the tone and style that aligns with the event or production’s theme. From there, I explore and select textures that complement the look—whether it’s the sleek, modern feel with high-energy or the classic warmth of a more intimate setting.

Throughout my work in the collaboration of designing sets for Major League Baseball, I’ve focused on blending functionality with visual impact to elevate the viewer experience. A signature element of many of these designs is the use of LED lights in the background, which allows for dynamic, customizable visuals that bring a modern, artsy flair to the set. These lights not only add depth and texture to the design but also help create a vibrant, energetic atmosphere that complements the fast-paced action of baseball.

For the Tampa Bay Lightning, my approach to set design focused on creating a bold, dynamic environment that matched the intensity and energy of the team. The sets often featured a dark, moody backdrop, with deep blacks and shades of blue that reflected the team’s color palette. These darker tones helped create a high-impact atmosphere, putting the spotlight on the players. To add visual interest and energy, we incorporated textured elements to bring a sense of movement and depth to the set. These accents not only complemented the team’s branding but also created a striking contrast against the darker tones, enhancing the visual appeal of the set.

For the Miami Marlins commercial, the concept centered around a tired Marlins fan who, overwhelmed by the stress of moving, falls asleep while packing and watching the game. The set design played a crucial role in telling this story, starting with a disheveled, upscale Miami apartment that reflected the fan’s busy lifestyle. This apartment was actually shot at loanDepot Park, blending the vibrant Miami atmosphere with the narrative. The dream sequence leads us down to the dugout bringing a playful and imaginative touch to the commercial. Here, the set design focused on creating a dream-like, whimsical atmosphere with the Marlins Mascot that seamlessly transition from the real world to the dream sequence, reflecting the fan’s escapism.

The Tampa Bay Rays  set design was integrated directly onto the baseball field, grounding the commercial in the heart of the Rays’ iconic home turf. The challenge was to blend the functionality of Good Greek Moving and Storage’s services with the world of baseball. To achieve this, we strategically used various props—such as moving boxes, furniture, and other storage-related items—that were placed throughout the field with the mascots in a way that felt both natural and tied to the services being promoted. The field itself became the backdrop, with the surrounding stadium serving as the perfect canvas for showcasing how Good Greek Moving and Storage can help with any move, no matter the size. The set design not only highlighted the utility of the service but also kept the energy high, tying into the dynamic, fast-paced world of professional sports.